{"id":12648,"date":"2023-10-17T10:27:00","date_gmt":"2023-10-17T08:27:00","guid":{"rendered":"https:\/\/proweb.p.blends.be\/?p=12648"},"modified":"2025-12-04T20:18:23","modified_gmt":"2025-12-04T19:18:23","slug":"assessment-tools-the-ultimate-guide-to-finding-the-right-assessment-tool-for-hr-marketing-consulting-and-more","status":"publish","type":"post","link":"https:\/\/pointerpro.com\/blog\/assessment-tools-the-ultimate-guide\/","title":{"rendered":"Assessment tools: The ultimate guide to finding the right assessment tool for HR, marketing, consulting and more"},"content":{"rendered":"\n<style>\n    #section-IWuHv {\n        padding-top: 2.8rem;\n        padding-bottom: 6rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-IWuHv {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-IWuHv-container  #421f3c custom-padding \" id=\"section-IWuHv\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-7AR6M .heading h1 {\n        color: #ffffff;\n        font-size: 3.125rem;\n        line-height: 4rem !important;\n    }\n\n    #heading-7AR6M {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-7AR6M {\n            margin-left: 0;\n            margin-right: 0;\n        }\n\n        .single #heading-7AR6M .heading h1 {\n            line-height: 3rem !important;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-1-container lazyblock-heading-1-7AR6M  px-0\" id=\"heading-7AR6M\">\n    <div class=\"row heading lazyblock-heading-1 justify-content-center  lazyblock-heading-1-7AR6M\">\n        <div class=\"col-12 col-lg-12 text-center \">\n            <a class=\"heading-1-anchor heading-anchor\" id=\"assessment-tools-the-ultimate-guide-to-finding-the-right-assessment-tool-for-hr-marketing-consulting-and-more\"><\/a>\n            <h1>Assessment tools: The ultimate guide to finding the right assessment tool for HR, marketing, consulting and more<\/h1>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-1ARQs6 .heading h2 {\n        color: #FF7418;\n        font-size: 1.25rem;\n        line-height: 1.5rem !important;\n    }\n\n    #heading-1ARQs6 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1ARQs6 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1ARQs6 date-and-author-container px-0\" id=\"heading-1ARQs6\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center date-and-author lazyblock-heading-2-1ARQs6\">\n        <div class=\"col-12 col-lg-12 text-center\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"written-october-17-2023-by-jeroen-de-rore\"><\/a>\n            <h2>Written October 17, 2023, by Jeroen De Rore<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZkOzLn {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZkOzLn {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZkOzLn-container  #ffffff custom-padding \" id=\"section-ZkOzLn\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-6 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-28VbQx p,\n    .lazyblock-content-28VbQx p a,\n    .lazyblock-content-28VbQx h1,\n    .lazyblock-content-28VbQx h2,\n    .lazyblock-content-28VbQx h3,\n    .lazyblock-content-28VbQx h4,\n    .lazyblock-content-28VbQx h5 {\n        color: ;\n    }\n\n    #content-28VbQx {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-28VbQx {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-28VbQx {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-28VbQx-container  px-0 \"\n     id=\"content-28VbQx\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-28VbQx\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <section class=\"elementor-section elementor-top-section elementor-element elementor-element-203df636 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"203df636\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49e16293\" data-id=\"49e16293\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-49c9a9af elementor-widget elementor-widget-text-editor\" data-id=\"49c9a9af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Have you ever tried to Google for an \u201cassessment tool\u201d? If so, the search results may have been confusing. Assessment tools have been around for ages. And as a result, new terms have emerged and meanings have evolved.\u00a0<br \/><br \/>While there are a ton of resources around, people often end up with a suboptimal solution. Why? Because even though all these applications tend to respond to the umbrella name \u201cassessment tool,\u201d they have been designed and developed for different key purposes. The goal of this article is to make sure you pick a tool that\u2019s right for your endeavors.\u00a0<br \/><br \/>So first, we need a clear definition of what an assessment is.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-58960e62 elementor-widget elementor-widget-heading\" data-id=\"58960e62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 2.5rem;\">What is an assessment (tool)?<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-76c1690e elementor-widget elementor-widget-text-editor\" data-id=\"76c1690e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>An\u00a0<b><i>assessment<\/i><\/b>\u00a0is the process or methodology of evaluating a person or a situation, generally based on a series of questions. Possible answers to these questions can be associated to an individual score and the total score or result designates the outcome. Not unlike your run of the mill exam at school, as you can tell. But also well\u00a0<b><i>beyond<\/i><\/b><b>\u00a0the domain of education<\/b>. Here are two examples of well-known assessment methodologies for personality testing:<\/p>\n<ul>\n<li aria-level=\"1\">The\u00a0<a href=\"https:\/\/pointerpro.com\/use-cases\/big-five-personality-test\/\" target=\"_blank\" rel=\"noopener\">Big Five Personality Test<\/a>\u00a0is a well known approach. Researchers discovered that each time they described someone, they used traits or characteristics that could be clustered. Eventually, they came up with the Big Five personality test that bundled all of these traits into five categories: Openness, Conscientiousness, Extraversion, Agreeableness and Neuroticism.<br \/>For each category, you are able to score high, low or somewhere in between. There is no such thing as a bad answer. Eventually, the goal of this test is to find or create a working environment that fits your personality best.<\/li>\n<li aria-level=\"1\">The\u00a0<a href=\"https:\/\/pointerpro.com\/disc-personality-test\/\" target=\"_blank\" rel=\"noopener\">DISC assessment.<\/a>\u00a0Is personality test which states that each person scores on four personality styles: Dominance, Influence, Steadiness, and Conscientiousness. Based on their score, a respondent gets assigned one of the four personality types as an outcome. These are often associated with the colors red, blue, green, and yellow.<\/li>\n<\/ul>\n<p>Now, a contemporary\u00a0<b>assessment\u00a0<\/b><b><i>tool<\/i><\/b>\u00a0is\u00a0<b>software<\/b>\u00a0that helps the assessor construct this entire process in a digital format. That means setting up the questions, the assessment logic, the scoring, and the way results are interpreted to generate an outcome.<\/p>\n<p>In other words, even though the term \u201cassessment tool\u201d is often inaccurately used to describe the assessment methodology, an\u00a0<i>actual\u00a0<\/i>assessment tool is used to\u00a0<i>execute\u00a0<\/i>the assessment methodology. These days that happens almost always digitally, but technically the tool could also be your good old pen and paper.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-2028eb9b elementor-widget elementor-widget-text-editor\" data-id=\"2028eb9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>In this article, we\u2019ll\u00a0<b>focus on the digital assessment\u00a0<\/b><b><i>tools<\/i><\/b>\u00a0(=\u00a0<a href=\"https:\/\/pointerpro.com\/assessment-software\/\" target=\"_blank\" rel=\"noopener\">assessment software<\/a>), more specifically on how you should\u00a0<i>select\u00a0<\/i>digital assessment tools, depending on your specific needs. Also, just to be clear, we\u2019re assuming you\u2019re looking for a tool<b>\u00a0in a<\/b>\u00a0<b>corporate, professional context<\/b>\u00a0(many tools out there on the web are developed to execute assessments for education, as you may have noticed).\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a20315e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a20315e\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d2da764\" data-id=\"2d2da764\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-3616c0d3 elementor-widget elementor-widget-heading\" data-id=\"3616c0d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">Selecting the right assessment tool<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-30eb744e elementor-widget elementor-widget-image\" data-id=\"30eb744e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-66b0b057 elementor-widget elementor-widget-text-editor\" data-id=\"66b0b057\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12660\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Assessment-methodologies-1024x633-1.png\" alt=\"\" width=\"1024\" height=\"633\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>To make sure you find the right fit, we need to leave the term \u201cassessment tool\u201d for what it is, and take a step back to get a broader perspective. Looking at leading software review websites, such as G2 and Capterra, we\u2019ve distilled four types of software that allow you to create\u00a0<b>digital assessments for diverse key endeavors<\/b>:<\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"#assessment-software\"><b>Assessment software<\/b>\u00a0to carry out nuanced inquiries (and provide feedback!)<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#section-2ngaGA\"><b>Online form builders<\/b>\u00a0to collect data and offer\u00a0workflow capabilities<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#section-DBsDN\"><b>Survey software<\/b>\u00a0to collect data and process them into tangible insights<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#section-ZRBerj\"><b>Lead gen software<\/b>\u00a0to attract and engage potential customers<\/a><\/li>\n<\/ul>\n<p>As you\u2019ll see there is some overlap between every category. Certain software brands truly cover more than one category thanks to broader capabilities. This article is designed to help you separate the wheat from the chaff and find the solution that serves your purposes the best. Let\u2019s dive deeper into the four software categories we just disclosed.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-ec8b43e elementor-widget elementor-widget-image\" data-id=\"ec8b43e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-4da6b1a elementor-widget elementor-widget-menu-anchor\" data-id=\"4da6b1a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n<div class=\"elementor-widget-container\">\n<div id=\"assessment\" class=\"elementor-menu-anchor\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12659\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Overview-of-assessment-tools.png\" alt=\"\" width=\"563\" height=\"458\" \/><\/div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-13e3b00d elementor-widget elementor-widget-heading\" data-id=\"13e3b00d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 id=\"assessment-software\"><span style=\"color: #421f3c; font-size: 2.5rem;\">1. Assessment software<\/span><\/h2>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-9943b6b elementor-widget elementor-widget-heading\" data-id=\"9943b6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">What is assessment software and who should use it?<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-aee5ba2 elementor-widget elementor-widget-text-editor\" data-id=\"aee5ba2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Assessment software is\u00a0<i>the\u00a0<\/i>go-to tool for\u00a0<b>consultants, coaches and professional services<\/b>. Digital convenience has become omnipresent and therefore (potential) customers expect to have more and more\u00a0<a href=\"https:\/\/phonexa.com\/blog\/how-to-create-valuable-customer-touchpoints-in-the-customer-journey\/\" target=\"_blank\" rel=\"noopener\">digital touchpoints<\/a>\u00a0with their service providers.\u00a0<\/p>\n<p>The service providers themselves, on their end,\u00a0<i>also\u00a0<\/i>benefit from digitalizing processes, like\u00a0<b>assessing <\/b>and <a href=\"http:\/\/www.softr.io\/no-code\/free-client-onboarding-software\" target=\"_blank\" rel=\"noopener\">onboarding customers<\/a>. Using powerful assessment software, instead of going through numerous meetings with every customer, saves them valuable time and allows them to take on more projects without needing to directly increase their <a href=\"https:\/\/www.joinhomebase.com\/blog\/payroll-cost\" target=\"_blank\" rel=\"noopener\">payroll cost<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a20315e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a20315e\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d2da764\" data-id=\"2d2da764\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-b9586c5 elementor-widget elementor-widget-image\" data-id=\"b9586c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-3ebf8f2 elementor-widget elementor-widget-text-editor\" data-id=\"3ebf8f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12658\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Ellivate-screenshot-1-1024x486-1.png\" alt=\"\" width=\"1024\" height=\"486\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-3ebf8f2 elementor-widget elementor-widget-text-editor\" data-id=\"3ebf8f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12657\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Ellivate-screenshot-2-1024x477-1.png\" alt=\"\" width=\"1024\" height=\"477\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>For the business-type of assessments, it\u2019s necessary to offer individualized reporting. Personalized assessment reports, based on the results of one specific respondent.\u00a0<a href=\"https:\/\/pointerpro.com\/report-software\/\" target=\"_blank\" rel=\"noopener\">Reports that are generated right after the respondent fills out the assessment<\/a>.<\/p>\n<p>These customized reports allow you to return value by giving immediate feedback like the 360\u00b0 assessment report below. The report adds value by providing personalized tips based on the respondent\u2019s specific profile.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-3d38772 elementor-widget elementor-widget-heading\" data-id=\"3d38772\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">The twenty-first-century standard: Prescriptive assessments<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-09017dc elementor-widget elementor-widget-text-editor\" data-id=\"09017dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>In light of that, we immediately want to point you in the direction of prescriptive assessment software, or in simpler terms:\u00a0<b>assessment software that generates feedback and actionable advice in PDF reports.<br \/><br \/><\/b>Even though there aren\u2019t so many assessment software tools that actually offer this capability, in our opinion it truly\u00a0<i>is\u00a0<\/i>the standard that anyone offering consulting online should meet. Customers who take an assessment want something in return for the information they provide, without having to wait for you to process it manually.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-171b93b elementor-widget elementor-widget-heading\" data-id=\"171b93b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">Learning Management Systems (LMS) with assessment modules<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-0caceea elementor-widget elementor-widget-text-editor\" data-id=\"0caceea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><b>Another key user group<\/b>\u00a0of assessment software consists of\u00a0<b>Human Resources (HR) and Learning &amp; Development departments<\/b>\u00a0within organizations. The same requirements we just mentioned apply to them too. They want to be able to assess and advise employees as thoroughly and efficiently as possible.\u00a0<\/p>\n<p>When their key requirement is to manage and distribute\u00a0<b>learning content,<\/b>\u00a0and only in part to\u00a0<i>assess\u00a0<\/i>employees, they may also choose to use a\u00a0<a href=\"https:\/\/www.goskills.com\/Resources\/What-is-an-LMS\" target=\"_blank\" rel=\"noopener\">Learning Management System<\/a>\u00a0(LMS) with integrated assessment modules. It is also crucial for employees to evaluate the training content through\u00a0<a href=\"https:\/\/www.talentlms.com\/blog\/questions-post-training-evaluation-survey\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.talentlms.com\/blog\/questions-post-training-evaluation-survey\/&amp;source=gmail&amp;ust=1729607799227000&amp;usg=AOvVaw2IKbtYE3lEFL9t3IjLpFHF\">post-training survey questions<\/a>.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-d63c2b4 elementor-widget elementor-widget-heading\" data-id=\"d63c2b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">Pre-made vs. user-generated content<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-be88442 elementor-widget elementor-widget-text-editor\" data-id=\"be88442\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>We also want to address a significant miscue that takes place when choosing assessment software. Certain assessment software have been developed for users to\u00a0<b>execute an existing methodology\u00a0<\/b>and they therefore come with\u00a0<b>pre-made content<\/b>, such as software specifically created to execute behavioral or personality assessments, like a DISC assessment.\u00a0<br \/><br \/>While this type of tool can be practical, it gives you<b>\u00a0no control over the content<\/b>\u00a0of the assessment you\u2019re distributing. It also renders you unable to differentiate your approach from anyone else using the same assessment. If your goal is to capitalize on your own expertise, be sure to choose assessment software to create user-generated (= your own) content.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZKqwz1 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZKqwz1 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZKqwz1-container  #421f3c custom-padding \" id=\"section-ZKqwz1\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-Z1IsAxr p,\n    .lazyblock-content-Z1IsAxr p a,\n    .lazyblock-content-Z1IsAxr h1,\n    .lazyblock-content-Z1IsAxr h2,\n    .lazyblock-content-Z1IsAxr h3,\n    .lazyblock-content-Z1IsAxr h4,\n    .lazyblock-content-Z1IsAxr h5 {\n        color: ;\n    }\n\n    #content-Z1IsAxr {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1IsAxr {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1IsAxr {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1IsAxr-container  px-0 \"\n     id=\"content-Z1IsAxr\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1IsAxr\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><a href=\"https:\/\/s.pointerpro.com\/digital-consulting?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=Downloadables&amp;utm_content=banner\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-11922\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Get-your-report-now.png\" alt=\"\" width=\"1200\" height=\"356\" \/><\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-1ptk6v {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-1ptk6v {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-1ptk6v-container  #f5f5f5 custom-padding \" id=\"section-1ptk6v\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-6 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1XmEDK .heading h2 {\n        color: #421f3c;\n        font-size: 1.75rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1XmEDK {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1XmEDK {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1XmEDK  px-0\" id=\"heading-1XmEDK\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1XmEDK\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"key-assessment-software-functionalities\"><\/a>\n            <h2>Key assessment software functionalities<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z1gM9Pt p,\n    .lazyblock-content-Z1gM9Pt p a,\n    .lazyblock-content-Z1gM9Pt h1,\n    .lazyblock-content-Z1gM9Pt h2,\n    .lazyblock-content-Z1gM9Pt h3,\n    .lazyblock-content-Z1gM9Pt h4,\n    .lazyblock-content-Z1gM9Pt h5 {\n        color: ;\n    }\n\n    #content-Z1gM9Pt {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1gM9Pt {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1gM9Pt {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1gM9Pt-container  px-0 \"\n     id=\"content-Z1gM9Pt\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1gM9Pt\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-3988e72 elementor-widget elementor-widget-text-editor\" data-id=\"3988e72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Based on the explanations above, do you believe your ideal type of assessment tool is one that fits in the assessment software category? Then here are the key features and functionalities to look out for:<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-a6c2112 elementor-widget elementor-widget-heading\" data-id=\"a6c2112\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 24px;\">1. Scoring capabilities<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-9c6ce79 elementor-widget elementor-widget-text-editor\" data-id=\"9c6ce79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>The quality of an assessment is proportional to how\u00a0<b>objective\u00a0<\/b><b><i>and\u00a0<\/i><\/b><b>nuanced<\/b>\u00a0you can make the inquiry into the respondent. That\u2019s why scoring capabilities are so crucial in this type of assessment tool. Be sure the tool you choose offers the following:\u00a0\u00a0<\/p>\n<ul>\n<li aria-level=\"1\"><b>Custom scoring\u00a0<\/b>to quantify the value of different answer options to a question.<\/li>\n<li aria-level=\"1\"><b>Weighted scoring\u00a0<\/b>to determine that certain questions have more impact on the outcome.<\/li>\n<li aria-level=\"1\"><b>Logic and formulas\u00a0<\/b>to determine outcomes with advanced calculations, in case you\u2019re executing a sophisticated assessment methodology you\u2019ve developed: For instance, you could let answers to particular questions, determine the weight of another question.<\/li>\n<li aria-level=\"1\"><b>Scoring per question blocks\u00a0<\/b>to provide inquiries into diverse question categories. You might for instance evaluate a customer\u2019s aptitude in three related, but distinguishable areas and at the end break down the overall score in 3 specific evaluations.<br \/><i>E.g.\u00a0 A leadership assessment could evaluate communication style, decision-making skills and conflict resolution skills<\/i><\/li>\n<\/ul>\n<p><b>Important:<\/b>\u00a0The assessment software should enable you to apply these scoring capabilities in a\u00a0<a href=\"https:\/\/www.airops.com\/blog\/what-is-no-code-operations\" target=\"_blank\" rel=\"noopener\">no-code format<\/a>\u00a0so no particular technical skills are needed to develop your assessment.<\/p>\n<p>In the following video, Pointerpro\u2019s Product Director Bruno explains (custom) scoring in layman\u2019s terms (it really isn\u2019t all that difficult).<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-437798b elementor-widget elementor-widget-video\" data-id=\"437798b\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=5_S0Hw6vVcY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-wrapper elementor-open-inline\"><iframe id=\"widget2\" class=\"elementor-video\" title=\"The Answer EP8: What is custom scoring? | Pointerpro\" src=\"https:\/\/www.youtube.com\/embed\/5_S0Hw6vVcY?controls=1&amp;rel=0&amp;playsinline=0&amp;modestbranding=0&amp;autoplay=0&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fpointerpro.com&amp;widgetid=1\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-14=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-fd0d14f elementor-widget elementor-widget-text-editor\" data-id=\"fd0d14f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>&nbsp;<\/p>\n<p>To give you a short glimpse on how scoring can be set up in Pointerpro, here\u2019s a video from our user help guides:<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-e9b2e3f elementor-widget elementor-widget-video\" data-id=\"e9b2e3f\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=fq0uqZCYKNE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-wrapper elementor-open-inline\"><iframe id=\"widget4\" class=\"elementor-video\" title=\"#howto use formulas and custom scoring with Pointerpro \u23ae Pointerpro\" src=\"https:\/\/www.youtube.com\/embed\/fq0uqZCYKNE?controls=1&amp;rel=0&amp;playsinline=0&amp;modestbranding=0&amp;autoplay=0&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fpointerpro.com&amp;widgetid=3\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-14=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<div>\u00a0<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-5bb2080 elementor-widget elementor-widget-heading\" data-id=\"5bb2080\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2><span style=\"color: #421f3c; font-size: 24px;\">2. Feedback capabilities<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-f281fed elementor-widget elementor-widget-text-editor\" data-id=\"f281fed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Scoring objectifies your inquiry or evaluation, but what makes the score really useful and your assessment captivating, is the outcomes you translate scores into. It is what will make your assessment personalized for your respondents, even though the interaction they\u2019re having is a digital one. Your assessment software should definitely at least offer the possibility to have these:\u00a0<\/p>\n<ul>\n<li aria-level=\"1\"><b>Variable end messages<\/b>\u00a0or intermediate feedback pages, based on scores<\/li>\n<li aria-level=\"1\"><b>A personalized PDF report<\/b>\u00a0for each respondent (to download or receive by email): we already highlighted this but it doesn\u2019t hurt to repeat it, because we believe it\u2019s essential.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-12656\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/C-business-recruiting-assessment-tool-768x391-1-1.png\" alt=\"\" width=\"768\" height=\"391\" \/><\/div>\n<div>\u00a0<\/div>\n<div class=\"elementor-element elementor-element-84f49bb elementor-widget elementor-widget-heading\" data-id=\"84f49bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 24px;\">3. Design capabilities<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-5e8aa125 elementor-widget elementor-widget-text-editor\" data-id=\"5e8aa125\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>To make an assessment credible, it\u2019s not just the content that matters. It\u2019s also the visual quality of the assessment and the report. The way you go about your assessment or\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/5-ways-to-present-survey-results\/\" target=\"_blank\" rel=\"noopener\">survey results presentation<\/a>\u00a0has an important impact on how a respondent perceives the feedback.<\/p>\n<p>Be sure to pick an assessment tool that offers\u00a0<b>different types of charts<\/b>. For instance:<\/p>\n<ul>\n<li><b>A spider graph<\/b>\u00a0is great if you want to visualize the strengths and weaknesses that make up an overall assessment.<\/li>\n<li><b>A pie chart<\/b>\u00a0is useful if you want an easy-to-interpret visual that highlights dominant categories in a result. For example if you want to emphasize the most important risk factors in a risk assessment.<\/li>\n<li><b>A gauge chart\u00a0<\/b>is perfect if you simply want to emphasize progress or performance against a target.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div class=\"elementor-element elementor-element-71cec08 elementor-widget elementor-widget-text-editor\" data-id=\"71cec08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12655\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Ultimate-Guide-Different-charts-1-1024x374-1.png\" alt=\"\" width=\"1024\" height=\"374\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Another dimension of the visual quality is\u00a0<b>branding<\/b>. If your assessment tool allows you to apply the exact colors,\u00a0<a href=\"https:\/\/www.designyourway.net\/blog\/types-of-logos\/\" target=\"_blank\" rel=\"noopener\">logos<\/a>\u00a0and visual assets that represent your company, you\u2019ll be one step closer to turning your assessment (and the associated report) into a full-fledged digital product of yours.\u00a0<\/p>\n<p>In the very best case scenario the assessment software comes with a\u00a0<b><i>full\u00a0<\/i><\/b><b>white labeling option\u00a0<\/b>so that you can also customize the URL of your assessment when you publish it on the web<b>.<\/b><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-09ff2b0 elementor-widget elementor-widget-video\" data-id=\"09ff2b0\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/VaewxF-Jwqk?feature=shared&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-wrapper elementor-open-inline\"><iframe id=\"widget6\" class=\"elementor-video\" title=\"The Answer EP9: What is white labeling? \u23ae Pointerpro\" src=\"https:\/\/www.youtube.com\/embed\/VaewxF-Jwqk?controls=1&amp;rel=0&amp;playsinline=0&amp;modestbranding=0&amp;autoplay=0&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fpointerpro.com&amp;widgetid=5\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-14=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<div>\u00a0<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-0f88909 elementor-widget elementor-widget-heading\" data-id=\"0f88909\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 24px;\">4. Distribution capabilities<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-b5910a9 elementor-widget elementor-widget-text-editor\" data-id=\"b5910a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Once you\u2019ve built an assessment you\u2019re proud of, you\u2019re likely to make it available online. But if your goal is to target specific respondents, a minimum requirement will also be to efficiently send out\u00a0<b>personalized email invitations from your assessment platform\u00a0<\/b>account (as opposed to toggling between your assessment and email application).\u00a0\u00a0<\/p>\n<p>Another possibility is that you might want to\u00a0<b>delegate the distribution of your assessments\u00a0<\/b>when your respondent target audience expands. A few\u00a0<b>scenarios\u00a0<\/b>where this might be(come) the case:<\/p>\n<ul>\n<li aria-level=\"1\"><b>You\u2019re an HR manager<\/b>\u00a0that has created an assessment for employees to take company-wide. You don\u2019t have the time to remind each employee and want division managers to take up that responsibility, so that assessment data can come in.\u00a0<\/li>\n<li aria-level=\"1\"><b>You\u2019re a consultant<\/b>\u00a0who has created a specialized assessment and sells it to a company. For both parties it\u2019s preferable that the distribution of the assessments can be managed by someone in that company.<\/li>\n<li aria-level=\"1\"><b>You\u2019re a coach<\/b>\u00a0who has come up with a powerful methodology and you\u2019ve been able to convert it into a digital assessment with your assessment software. You now want to certify other coaches to use your methodology and therefore distribute your assessment to their audience.<\/li>\n<\/ul>\n<p>In all of these cases, what you need is a\u00a0<a href=\"https:\/\/pointerpro.com\/distribution-portal\/\" target=\"_blank\" rel=\"noopener\">portal<\/a>\u00a0associated to your assessment platform on which someone external can manage the distribution of your assessments to respondents.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div class=\"elementor-element elementor-element-442dfc6 elementor-widget elementor-widget-image\" data-id=\"442dfc6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-514d325 elementor-widget elementor-widget-heading\" data-id=\"514d325\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2><img decoding=\"async\" class=\"aligncenter size-full wp-image-12654\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/6515f092-ebc1-4a8d-a359-12927bdf6da3.jpg\" alt=\"\" width=\"815\" height=\"550\" \/><\/h2>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12653\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/44797954-2d81-498f-880a-888b0e216d8a.jpg\" alt=\"\" width=\"815\" height=\"550\" \/><\/p>\n<div class=\"elementor-element elementor-element-514d325 elementor-widget elementor-widget-heading\" data-id=\"514d325\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2>\u00a0<\/h2>\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 24px;\">5. Reporting &amp; analytics capabilities<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-dad933b elementor-widget elementor-widget-text-editor\" data-id=\"dad933b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Assessment software is uniquely effective at helping you create something of value for your customer or respondent. But since you\u2019re the one putting in all the work, you might as well reap the benefit of not just collecting the response data, but also being able to visualize, analyze and process the data.<br \/><br \/>Assessment software should come with a decent\u00a0<b>dashboard\u00a0<\/b>that at minimum provides you with the following:<\/p>\n<ul>\n<li aria-level=\"1\">A quantitative\u00a0<b>overview of the response data<\/b>\u00a0for each question in the assessment (What percentage of respondents picked answer A vs answer B or C?)<\/li>\n<li aria-level=\"1\">Basic\u00a0<b>insights into participation<\/b>\u00a0rates (assessment completion rate, average duration of assessments taken, etc.)<\/li>\n<li aria-level=\"1\">An anonymized<b>\u00a0view of the individual responses<\/b>\u00a0of each individual respondent<\/li>\n<\/ul>\n<p>The\u00a0<b>possibility to export<\/b>\u00a0and download the data in CSV or spreadsheet format.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-5f1ebfc elementor-widget elementor-widget-heading\" data-id=\"5f1ebfc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">Popular examples of assessment software<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6b11a01 elementor-widget elementor-widget-text-editor\" data-id=\"6b11a01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>3 brands of assessment software that come with the capability of delivering a feedback report for each respondent in PDF are:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Pointerpro (our very own platform):<\/b>\u00a0The ultimate boutique consultant tool, highly acclaimed for its all-in-1 approach: a questionnaire builder, report builder and an assessment distribution portal combined. Pointerpro also stands out with highly advanced formulas, branding and design capabilities.<\/li>\n<li aria-level=\"1\"><b>Brilliant Assessments:\u00a0<\/b>Pointerpro\u2019s challenger with somewhat more elementary capabilities. It does offer the capability of creating automated reports by feeding into an external text (Word) document.<\/li>\n<li aria-level=\"1\"><b>Agolix (formerly known as Assessment Generator)<\/b>: The most basic of the three assessment software examples. If branding and design is of little or no importance and you only want to generate text-based feedback reports it is a valid software choice.<\/li>\n<\/ul>\n<div class=\"elementor-element elementor-element-4b732a6a elementor-widget elementor-widget-text-editor\" data-id=\"4b732a6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11865\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/LinkedIn-profile-Jeroen-De-Rore-Pointerpro-1024x417-1.png\" alt=\"\" width=\"1024\" height=\"417\" \/><\/p>\n<p>&nbsp;<\/p>\n<h5 style=\"text-align: center;\"><span style=\"font-size: 28px; color: #421f3c;\">What do you think? <\/span><\/h5>\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\" style=\"text-align: center;\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n<p class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">As you might have noticed, the term &#8220;assessment software&#8221; is quite distinctive to me. It&#8217;s a digital tool with the capacity to turn a traditional consultant into one that&#8217;s fully future-proof. Are there other digital tools you feel I should write about to help consultants? Let me know! Always happy to talk about Pointerpro too, of course.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/in\/jeroenderore\/\" class=\"btn btn-primary btn-shortcode\" target=\"_self\">Get in touch<\/a><\/p>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Z1BF4v8 {\n        padding-top: 4rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z1BF4v8 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z1BF4v8-container  #421f3c custom-padding \" id=\"section-Z1BF4v8\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n<div class=\"container-md\">\n    <div class=\"row lazyblock-content-content align-items-start\">\n\n        <div class=\"col-12 col-lg-6 order-1\">\n            <h2><span style=\"color: #ff7418; font-size: 32px;\">How to build automated assessment reports with Pointerpro \u200b<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\">Here\u2019s a quick introduction on how Pointerpro works, brought to you by one of our product Experts, Chris. <\/span><\/p>\n        <\/div>\n\n        <div class=\"col-12 col-lg-6 order-2\">\n            <p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4yDn1mhRrOg?si=nNjU0DuSDzMxDlAd\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #heading-Z1NcTK2 .heading h2 {\n        color: #ffffff;\n        font-size: 2.5rem;\n        line-height: 2.5rem !important;\n    }\n\n    #heading-Z1NcTK2 {\n        margin-top: 2rem;\n        margin-bottom: 3rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-Z1NcTK2 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-Z1NcTK2  px-0\" id=\"heading-Z1NcTK2\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-center  lazyblock-heading-2-Z1NcTK2\">\n        <div class=\"col-12 col-lg-10 text-center\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"this-is-what-clients-say-about-us\"><\/a>\n            <h2>This is what clients say about us:\u200b<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #lazyblock-carousel-1yeeEl {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n<\/style>\n\n<script>\n    jQuery(document).ready(function ($) {\n        \/\/ Get the specific carousel instance using unique ID\n        var $carousel = $('#lazyblock-carousel-1yeeEl .pointerpro-testimonial-carousel-inner-wrapper');\n\n        if (!$carousel.hasClass('slick-initialized')) {\n            $carousel.slick({\n                infinite: true,\n                slidesToShow: 1,\n                slidesToScroll: 1,\n                autoplay: true,\n                autoplaySpeed: 8000,\n                adaptiveHeight: true,\n                dots: true,\n                responsive: [\n                    {\n                        breakpoint: 768,\n                        settings: {\n                            slidesToShow: 1,\n                            slidesToScroll: 1\n                        }\n                    }\n                ],\n                arrows: false,\n                prevArrow: '<i class=\"fas fa-arrow-left prev\"><\/i>',\n                nextArrow: '<i class=\"fas fa-arrow-right next\"><\/i>',\n            });\n        }\n    });\n<\/script>\n\n<div class=\"container-md lazyblock-testimonial-carousel-container lazyblock-testimonial-carousel-1yeeEl-container \"\n     id=\"lazyblock-carousel-1yeeEl\">\n    <div class=\"row mx-0 lazyblock-testimonial-carousel justify-content-center carousel-wrapper lazyblock-testimonial-carousel-1yeeEl\">\n        <div class=\"col-12 col-lg-10 px-0 pointerpro-testimonial-carousel-inner-wrapper\">\n                            <div>\n                    <p>&#8220;We use Pointerpro for all types of surveys and assessments across our global business, and employees love its ease of use and flexible reporting.&#8221;<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Jim-McLean-Alere-1.jpg\" alt=\"Jim McLean Alere 1\">\n                                        <p class=\"testimonial-author\">Jim McLean<\/p>\n                    <p class=\"testimonial-function\">Director at Alere<\/p>\n                <\/div>\n                            <div>\n                    <p>&#8220;I give the new report builder 5 stars for its easy of use. Anyone without coding experience can start creating automated personalized reports quickly.&#8221;<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Nicolas-gounin.jpg\" alt=\"Nicolas gounin\">\n                                        <p class=\"testimonial-author\">Nicolas Gounin<\/p>\n                    <p class=\"testimonial-function\">CFO &#038; COO at Egg Science<\/p>\n                <\/div>\n                            <div>\n                    <p>&#8220;You guys have done a great job making this as easy to use as possible and still robust in functionality.&#8221;<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/Dicksinson.jpg\" alt=\"Dicksinson\">\n                                        <p class=\"testimonial-author\">Ryan Dicksinson<\/p>\n                    <p class=\"testimonial-function\">Account Director at Reed Talent Solutions<\/p>\n                <\/div>\n                            <div>\n                    <p>\u201cIt\u2019s a great advantage to have formulas and the possibility for a really thorough analysis. There are hundreds of formulas, but the customer only sees the easy-to-read report. If you\u2019re looking for something like that, it\u2019s really nice to work with Pointerpro.\u201d<\/p>                                            <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/sabine-e1589813236553-2.png\" alt=\"sabine e1589813236553 2\">\n                                        <p class=\"testimonial-author\">Sabine Wanmaker<\/p>\n                    <p class=\"testimonial-function\">Country Manager Netherlands at Better Minds at Work<\/p>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZRfRzK p,\n    .lazyblock-content-ZRfRzK p a,\n    .lazyblock-content-ZRfRzK h1,\n    .lazyblock-content-ZRfRzK h2,\n    .lazyblock-content-ZRfRzK h3,\n    .lazyblock-content-ZRfRzK h4,\n    .lazyblock-content-ZRfRzK h5 {\n        color: ;\n    }\n\n    #content-ZRfRzK {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZRfRzK {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZRfRzK {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZRfRzK-container   \"\n     id=\"content-ZRfRzK\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZRfRzK\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p style=\"text-align: center;\"><a href=\"https:\/\/pointerpro.com\/book-a-demo\" class=\"btn btn-primary btn-shortcode\" target=\"_self\">Book a demo<\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2ngaGA {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2ngaGA {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2ngaGA-container  #ffffff custom-padding \" id=\"section-2ngaGA\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-6 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-23alQd .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-23alQd {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-23alQd {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-23alQd  px-0\" id=\"heading-23alQd\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-23alQd\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"2-online-form-builders\"><\/a>\n            <h2>2. Online form builders<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-ZIS48G p,\n    .lazyblock-content-ZIS48G p a,\n    .lazyblock-content-ZIS48G h1,\n    .lazyblock-content-ZIS48G h2,\n    .lazyblock-content-ZIS48G h3,\n    .lazyblock-content-ZIS48G h4,\n    .lazyblock-content-ZIS48G h5 {\n        color: ;\n    }\n\n    #content-ZIS48G {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-ZIS48G {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-ZIS48G {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-ZIS48G-container  px-0 \"\n     id=\"content-ZIS48G\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-ZIS48G\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-dd0bdef elementor-widget elementor-widget-heading\" data-id=\"dd0bdef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">What is an online form builder and who should use it?<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-1ecba1e1 elementor-widget elementor-widget-text-editor\" data-id=\"1ecba1e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Online form builders stand for what the name suggests:\u00a0<b>Simplicity<\/b>. What you get out of it is a form that you can publish online.\u00a0<br \/><br \/>Even though assessment software can easily achieve the same goals as an online form builder, if all you\u2019re looking to do is\u00a0<b>automate a process of collecting straightforward information<\/b>\u00a0from respondents, you can stick to an online form builder. No need to look for assessment tools with more powerful capabilities.<br \/><br \/>A form builder can be useful for workers to streamline tasks that would otherwise involve several manual steps. A few examples:<\/p>\n<ul>\n<li aria-level=\"1\">A\u00a0<b>company\u2019s HR department<\/b>\u00a0wants to find out who is attending the next company party and what the dietary preferences are.<\/li>\n<li aria-level=\"1\">An\u00a0<b>IT manager or customer service manager<\/b>\u00a0wants to receive support tickets in a standardized format to prioritize interventions more easily. In the form people submit, they indicate key information like level of urgency, level of inconvenience caused by the incident, whether there is an impact on customers and so on.\u00a0<\/li>\n<li aria-level=\"1\">A\u00a0<b>facility manager<\/b>\u00a0wants to centralize incoming requests for repairs or maintenance in the office building. In the form, people can upload a photo of the problem they\u2019ve identified.\u00a0\u00a0<\/li>\n<\/ul>\n<p>You probably get the picture. It\u2019s all about collecting information without needing to process a whole lot of it.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-1a4d383 elementor-widget elementor-widget-heading\" data-id=\"1a4d383\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">Key online form builder functionalities<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-8fc830f elementor-widget elementor-widget-text-editor\" data-id=\"8fc830f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Since an online form builder is an assessment tool that excels in simplicity, you might wonder if there are any key functionalities at all to take into account when choosing one.<br \/><br \/>Rather than a key functionality, what you should strongly consider is\u00a0<b><i>compatibility<\/i><\/b>. The question you should ask is: \u201cHow well does this form builder integrate into my (company\u2019s) IT setup? A positive answer would generally be based on the following capabilities:<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-aa55975 elementor-widget elementor-widget-heading\" data-id=\"aa55975\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">1. API integration<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-014ea1e elementor-widget elementor-widget-text-editor\" data-id=\"014ea1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Maybe data collected via an online form is useful for multiple purposes in your company. Or maybe you\u2019ll want Integration with your company\u2019s email system to ensure that notifications, form submissions, and updates are easily communicated to relevant people.<br \/><br \/>Technically that means you\u2019d\u00a0<b>need your online form builder software to communicate with other software<\/b>. Therefore, be sure to check what level of API support the tool you choose offers.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-4d9c450 elementor-widget elementor-widget-video\" data-id=\"4d9c450\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/VnjmvFbq7DM?si=pVHwExUe7yGukymk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-wrapper elementor-open-inline\"><iframe id=\"widget10\" class=\"elementor-video\" title=\"The Experts - EP7: More data in less time: connect the dots with API | Pointerpro\" src=\"https:\/\/www.youtube.com\/embed\/VnjmvFbq7DM?controls=1&amp;rel=0&amp;playsinline=0&amp;modestbranding=0&amp;autoplay=0&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fpointerpro.com&amp;widgetid=9\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-14=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<div>\u00a0<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-c8d5991 elementor-widget elementor-widget-heading\" data-id=\"c8d5991\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 28px; color: #421f3c;\">2. Single-Sign-On (SSO) when distributing online forms in large companies<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-798e9da elementor-widget elementor-widget-text-editor\" data-id=\"798e9da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>If you\u2019re part of a large company that uses the cloud-based software of Microsoft 365 and every employee has a Microsoft account they sign into every morning, you might want to offer them the convenience of not needing to sign in on a separate account for every form that circulates.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-361678f elementor-widget elementor-widget-image\" data-id=\"361678f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-12652\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/SSO-1024x724-1.png\" alt=\"\" width=\"1024\" height=\"724\" \/><\/div>\n<div>\u00a0<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-e51be37 elementor-widget elementor-widget-heading\" data-id=\"e51be37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">Popular examples of online form builders<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-c01ee3f elementor-widget elementor-widget-text-editor\" data-id=\"c01ee3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>If you\u2019re absolutely certain that your assessment tool needs won\u2019t evolve anytime soon to more than mere data collection, there are 3 brands of online form builders we\u2019d suggest:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Google Forms:<\/b>\u00a0A solid form builder with a free plan that\u2019s a great solution when branding is of no importance. The fact that Google is a trusted provider can also be a reassuring factor for both yourself and respondents.\u00a0\u00a0<\/li>\n<li aria-level=\"1\"><b>Tally:<\/b>\u00a0The challenger for Google forms with some interesting functionalities included in the free plan and decent design capabilities within an affordable plan.<\/li>\n<li aria-level=\"1\"><b>Jotform:\u00a0<\/b>A form builder, often used in online flows for payments. Jotform offers a lot of useful templates, making it an easy and practical form builder to get started with.<\/li>\n<\/ul>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-DBsDN {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-DBsDN {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-DBsDN-container  #f5f5f5 custom-padding \" id=\"section-DBsDN\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-6 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1wyiRz .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1wyiRz {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1wyiRz {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1wyiRz  px-0\" id=\"heading-1wyiRz\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1wyiRz\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"3-survey-software\"><\/a>\n            <h2>3. Survey software<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-jwO2P p,\n    .lazyblock-content-jwO2P p a,\n    .lazyblock-content-jwO2P h1,\n    .lazyblock-content-jwO2P h2,\n    .lazyblock-content-jwO2P h3,\n    .lazyblock-content-jwO2P h4,\n    .lazyblock-content-jwO2P h5 {\n        color: ;\n    }\n\n    #content-jwO2P {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-jwO2P {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-jwO2P {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-jwO2P-container  px-0 \"\n     id=\"content-jwO2P\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-jwO2P\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-884b22f elementor-widget elementor-widget-heading\" data-id=\"884b22f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">What is survey software and who should use it?<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6cd9e745 elementor-widget elementor-widget-text-editor\" data-id=\"6cd9e745\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Survey software is quite similar to online form builder software. Just like the latter, its predominant use case is that of data collection.\u00a0<\/p>\n<p>However, there is an important distinction: When you need to collect a much\u00a0<b>broader set of data<\/b>, and\u00a0<b>quantify\u00a0<\/b>and\u00a0<b>analyze\u00a0<\/b>that data, survey software tends to be more appropriate.<\/p>\n<p>Here are a only a few audiences that benefit particularly from using survey software, over online form builders:<\/p>\n<ul>\n<li><b>Researchers and academics<\/b>\u00a0who commonly need to conduct surveys to support theories with research data. Efficient data collection, visualization and analysis is paramount to them.\u00a0<\/li>\n<li aria-level=\"1\"><b>Customer service teams\u00a0<\/b>that want to proactively send out satisfaction surveys every once in a while. Based on the insights they get to improve their processes.<\/li>\n<li aria-level=\"1\"><b>Pharma companies or healthcare<\/b>\u00a0<b>providers\u00a0<\/b>who look for patient feedback to further develop their products and services. Interaction between patients, and especially pharmaceutical companies, is strongly regulated out of (understandable) ethical caution. In that context, a survey is a useful and trustworthy\u00a0<a href=\"https:\/\/pointerpro.com\/patient-engagement-software\" target=\"_blank\" rel=\"noopener\">patient engagement tool<\/a>\u00a0for them.\u00a0<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-6de2703 elementor-widget elementor-widget-heading\" data-id=\"6de2703\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">Key survey software functionalities<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-718bef1 elementor-widget elementor-widget-text-editor\" data-id=\"718bef1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>When considering purchasing survey software, it\u2019s essential to evaluate the functionality and features that align with your specific survey needs. Here are the most crucial functionalities to look for:<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-09b3ed4 elementor-widget elementor-widget-heading\" data-id=\"09b3ed4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 24px;\">1. Design capabilities:<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-e1b925c elementor-widget elementor-widget-text-editor\" data-id=\"e1b925c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>When conducting a survey, the focus is on retrieving information from respondents. Generally, the objective is not to offer an inquiry or detailed report to the respondent. Therefore it\u2019s essential that survey software allows you to create\u00a0<b>response incentive\u00a0<\/b>in other ways. One way is to simply\u00a0<b>make the survey an enjoyable experience<\/b>.<br \/><br \/>How? By allowing you to integrate the following in your survey design:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Logic and formulas:<\/b>\u00a0Advanced logic options that allow for skip patterns, branching, and conditional questions to create a more tailored flow for respondents.<\/li>\n<li aria-level=\"1\"><b>A high diversity of question types:<\/b>\u00a0Multiple-choice, open-ended, Likert scales, sliders, preference ranking, image selection, etc. This will keep the respondent more engaged, independently of the content<\/li>\n<li aria-level=\"1\"><b>Mobile responsiveness:<\/b>\u00a0Ensuring that surveys are accessible and display correctly on mobile devices. A significant portion of respondents may only find the time to take the survey on their smartphone, between other daily tasks and chores.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<div><img decoding=\"async\" class=\"aligncenter size-full wp-image-12651\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Mobile-responsive-question-types-1-1-1024x446-1.png\" alt=\"\" width=\"1024\" height=\"446\" \/><\/div>\n<div>\u00a0<\/div>\n<div class=\"elementor-element elementor-element-747b5993 elementor-widget elementor-widget-text-editor\" data-id=\"747b5993\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<ul>\n<li aria-level=\"1\"><b>Branding and layout<\/b>: Customization options to match the survey\u2019s look and feel with your <a href=\"https:\/\/www.crowdspring.com\/blog\/branding\/\" target=\"_blank\" rel=\"noopener\">organization\u2019s branding and style<\/a>. This can also be important to gain a respondent\u2019s trust. It\u2019s reassuring for them to see that it\u2019s\u00a0<i>your\u00a0<\/i>company they\u2019re sharing their information with. Therefore, it\u2019s crucial that your survey doesn\u2019t look generic.<\/li>\n<\/ul>\n<p>Another useful thing to look out for \u2013 especially if you plan on making a high variety of surveys for your business in the future \u2013 is the provision of\u00a0<b>design templates<\/b>\u00a0on your survey software platform. Of course, you\u2019ll want to change logos and colors to match your brand but the t<b>ime you can save\u00a0<\/b>with a good template is not to be underestimated.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-5bb0b18 elementor-widget elementor-widget-heading\" data-id=\"5bb0b18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 24px;\">2. Distribution capabilities<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-9757709 elementor-widget elementor-widget-text-editor\" data-id=\"9757709\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>As opposed to an assessment (evaluation) where the focus is often on the individual respondent,<b>\u00a0surveys focus on retrieving collective information<\/b>. That means: Getting input from as many respondents as possible, potentially through multiple surveys.<br \/><br \/>So, choose a survey software provider that has thought through the endeavor of distribution. Things like these:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Compatibility with multiple channels:<\/b>\u00a0Support for various distribution methods, such as web links, email invitations, social media integration, and embedding surveys on websites.<\/li>\n<li aria-level=\"1\"><b>Scheduling:<\/b>\u00a0The ability to schedule the send-out of your different survey campaigns at specific times and dates to reach your target audiences effectively.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-7a337ca elementor-widget elementor-widget-heading\" data-id=\"7a337ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 24px;\">3. Reporting &amp; analytics capabilities<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-4ce1e15 elementor-widget elementor-widget-text-editor\" data-id=\"4ce1e15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Unsurprisingly, reporting on the collected data is an essential capability to look for in survey software. A few things that generally make a real difference:<\/p>\n<ul>\n<li aria-level=\"1\"><b>(Real-time) data collection and comparison:<\/b>\u00a0The ability to view and analyze survey responses as they are collected, including the possibility to compare results, so that you can verify statistical relevance of responses.\u00a0<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/pointerpro.com\/dashboard-builder\/\" target=\"_blank\" rel=\"noopener\"><b>Visual dashboards<\/b><\/a>\u00a0that show the collected data in charts, graphs, and statistical summaries to help you derive insights.<\/li>\n<li aria-level=\"1\"><b>The possibility to export<\/b>\u00a0and download the data in CSV or spreadsheet format for further analysis.<\/li>\n<li aria-level=\"1\"><b>API integration capabilities<\/b>\u00a0to potentially connect your survey software directly to an external analytics platform you use.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-71c814e elementor-widget elementor-widget-heading\" data-id=\"71c814e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 24px;\">Popular examples of survey software<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-7645448 elementor-widget elementor-widget-text-editor\" data-id=\"7645448\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<ul>\n<li><b>Surveymonkey:<\/b>\u00a0One of the first survey builders to emerge on the market. A trustworthy and solid tool to collect data and conduct research.<\/li>\n<li><b>Typeform:<\/b>\u00a0A well-known survey software that is known for its conversational capabilities. (e.g. thanks to its acquisition of VideoAsk, there\u2019s even the possibility to integrate a video as a means of asking a question to the respondent).<\/li>\n<li><b>Qualtrics:\u00a0<\/b>A broad, enterprise-focused tool with sophisticated functionalities. It\u2019s designed for users that want to conduct very extensive research.\u00a0<\/li>\n<\/ul>\n<p><b>Note:<\/b><b><br \/><\/b>Assessment software like Pointerpro, Agolix and Brilliant Assessments\u00a0offer\u00a0all (or most of) the capabilities of survey software. Their main advantage is that they allow you to boost response rates by offering relevant, automated PDF reports as incentive to respondents.\u00a0<br \/><br \/>In case you hesitate between assessment software and survey software, ask yourself: \u201cWhat type of interaction am I trying to create with my respondents?\u201d There\u2019s a difference between simply thanking respondents for participating (for this survey software suffices) and initiating a relationship by offering them something tangible (for which you\u2019d need assessment software).<\/p>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-Zxcn8B {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Zxcn8B {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Zxcn8B-container  #421f3c custom-padding \" id=\"section-Zxcn8B\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-Z1jFGQp p,\n    .lazyblock-content-Z1jFGQp p a,\n    .lazyblock-content-Z1jFGQp h1,\n    .lazyblock-content-Z1jFGQp h2,\n    .lazyblock-content-Z1jFGQp h3,\n    .lazyblock-content-Z1jFGQp h4,\n    .lazyblock-content-Z1jFGQp h5 {\n        color: ;\n    }\n\n    #content-Z1jFGQp {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1jFGQp {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1jFGQp {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1jFGQp-container  px-0 \"\n     id=\"content-Z1jFGQp\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1jFGQp\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <p><a href=\"https:\/\/s.pointerpro.com\/digital-consulting?utm_source=blog&amp;utm_medium=organic&amp;utm_campaign=Downloadables&amp;utm_content=banner\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-11922\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/Get-your-report-now.png\" alt=\"\" width=\"1200\" height=\"356\" \/><\/a><\/p>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZRBerj {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZRBerj {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZRBerj-container  #ffffff custom-padding \" id=\"section-ZRBerj\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-6 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-zb2mj .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-zb2mj {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-zb2mj {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-zb2mj  px-0\" id=\"heading-zb2mj\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-zb2mj\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"4-lead-capture-tool\"><\/a>\n            <h2>4. Lead capture tool<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-Z9yto1 p,\n    .lazyblock-content-Z9yto1 p a,\n    .lazyblock-content-Z9yto1 h1,\n    .lazyblock-content-Z9yto1 h2,\n    .lazyblock-content-Z9yto1 h3,\n    .lazyblock-content-Z9yto1 h4,\n    .lazyblock-content-Z9yto1 h5 {\n        color: ;\n    }\n\n    #content-Z9yto1 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z9yto1 {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z9yto1 {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z9yto1-container  px-0 \"\n     id=\"content-Z9yto1\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z9yto1\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b1aa3c5 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b1aa3c5\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-346a689\" data-id=\"346a689\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-45876c66 elementor-widget elementor-widget-text-editor\" data-id=\"45876c66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-ee120c3 elementor-widget elementor-widget-heading\" data-id=\"ee120c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">What is a lead capture tool and who should use it?<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-4fb2e8d1 elementor-widget elementor-widget-text-editor\" data-id=\"4fb2e8d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>The year is 2023 (or later). Customers, both professional and individual, are ever more often\u00a0<b>digital natives.<\/b>\u00a0Before establishing a relationship with any person in your organization, they have the\u00a0<b>habit of relying on digital touchpoints<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-a6b5dc6 elementor-widget elementor-widget-video\" data-id=\"a6b5dc6\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/AeQsHj_GN0w?feature=shared&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-wrapper elementor-open-inline\"><iframe id=\"widget12\" class=\"elementor-video\" title=\"Smart Asses(s) #2: From traditional lead generation to digital marketing | Pointerpro\" src=\"https:\/\/www.youtube.com\/embed\/AeQsHj_GN0w?controls=1&amp;rel=0&amp;playsinline=0&amp;modestbranding=0&amp;autoplay=0&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fpointerpro.com&amp;widgetid=11\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-14=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<div>\u00a0<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-633930c elementor-widget elementor-widget-text-editor\" data-id=\"633930c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>In the twenty-first century, every customer success tale starts with \u201conce upon a time, there was someone who did a search query online.\u201d An assessment tool designed for lead capture is very effective in, well,\u00a0<b><i>capturing\u00a0<\/i><\/b><b>that someone\u2019s attention, interest and (contact) information<\/b>.\u00a0<\/p>\n<p>Don\u2019t mistake a lead capture tool for a simple online form, though. A good lead capture assessment is about more than simply filling your marketing or sales pipeline. Especially in professional services, truly outstanding lead capture tools or\u00a0<b>\u201clead gen assessments\u201d actually help firms\u00a0<\/b><b><i>onboard\u00a0<\/i><\/b><b>customers more effectively<\/b>. A maturity assessment that objectively evaluates the as-is situation of a respondent with thoughtful questions can eliminate the need for numerous and extensive meetings.<\/p>\n<p>Some typical use cases where lead capture tools tend to come in?<\/p>\n<ul>\n<li aria-level=\"1\"><b>Consultants and coaches<\/b>\u00a0give potential customers a taste of their knowhow before any personal interaction by\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/improve-your-client-intake-process-with-pointerpro-case-study\/\" target=\"_blank\" rel=\"noopener\">translating their methodologies or frameworks<\/a>\u00a0into thoughtful online assessments.\u00a0\u00a0\u00a0\u00a0<\/li>\n<li aria-level=\"1\"><b>Marketing departments or agencies<\/b>\u00a0set up\u00a0<a href=\"https:\/\/pointerpro.com\/guided-selling-assessment\/\" target=\"_blank\" rel=\"noopener\">guided selling assessments<\/a>. For example, real estate agents can have potential buyers answer key questions (at their convenience online, remember) about their budget, their likes and their dislikes, to follow up on them with highly relevant options.<\/li>\n<li aria-level=\"1\"><b>HR recruitment specialists\u00a0<\/b>attract the right candidates for organizations by engaging them with\u00a0<a href=\"https:\/\/pointerpro.com\/competency-assessment-tool\/\" target=\"_blank\" rel=\"noopener\">competency assessments<\/a>, personality assessments or a hybrid of the two<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-b5730bc elementor-widget elementor-widget-heading\" data-id=\"b5730bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 28px;\">Key lead capture tool functionalities<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-844d77c elementor-widget elementor-widget-heading\" data-id=\"844d77c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 24px;\">1. Scoring and feedback capabilities<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-d4d6faf elementor-widget elementor-widget-heading\" data-id=\"d4d6faf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<h2 class=\"elementor-widget-container\"><span style=\"color: #421f3c; font-size: 20px;\">Categorizing your respondents<\/span><\/h2>\n<\/div>\n<div class=\"elementor-element elementor-element-12a3ff4 elementor-widget elementor-widget-text-editor\" data-id=\"12a3ff4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>It may be surprising to read that you need scoring capabilities in a lead capture tool. A lead\u2019s a lead, isn\u2019t it? Well, no. Scoring the input of lead gen assessment respondents = qualifying your leads.\u00a0<\/p>\n<p>It\u2019s what\u00a0<b>helps you categorize leads and link them up with the right follow-up communication,\u00a0<\/b><a href=\"https:\/\/pointerpro.com\/blog\/stretch-innovation-implements-guided-selling-tools\/\" target=\"_blank\" rel=\"noopener\"><b>products or services<\/b><\/a>\u00a0you have on offer. For that, your lead capture tool needs to allow you to score question blocks (something we already described in more depth in the earlier section about assessment software in this article). It\u2019s also what<b>\u00a0keeps you from polluting your sales pipeline<\/b>\u00a0with prospects that are unlikely to ever convert.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-ffdd7c2 elementor-widget elementor-widget-heading\" data-id=\"ffdd7c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 20px;\">Interacting with your respondents<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-8431525 elementor-widget elementor-widget-text-editor\" data-id=\"8431525\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>When capturing leads, you\u2019re not just capturing information. You\u2019re involved in the process of selling your product or service. Therefore,\u00a0<b>interaction based on the respondent\u2019s input<\/b>\u00a0really has important added value.\u00a0<br \/><br \/>Choose a lead capture tool, that allows you to\u00a0<b>make the respondent experience conversational<\/b>\u00a0with intermediate feedback at key moments, based on the scoring.\u00a0<br \/><br \/>A random example: Imagine you\u2019re a life coach trying to sell one-on-one sessions and you\u2019re building a lead capture tool to ask some intake questions. The respondent may have some sensitivity about having picked certain answer options. In that case, your questionnaire could formulate an encouraging reaction to reassure the respondent. What you\u2019d need for this are\u00a0<b>logic and formula functionalities<\/b>\u00a0(simply put:<i>\u00a0\u201cIf answer to question 4 is answer B or C, then show text X.\u201d<\/i>)<b>.<\/b><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-f2029e5 elementor-widget elementor-widget-heading\" data-id=\"f2029e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 20px;\">What about PDF reports?<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-97a8422 elementor-widget elementor-widget-text-editor\" data-id=\"97a8422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>In the same spirit of making the respondent experience interactive with feedback,\u00a0<b>personalized PDF reports<\/b>\u00a0for him or her to download at the end of the questionnaire have tremendous value too. However, the assessment tools that position themselves as lead capture tools don\u2019t actually offer that functionality.\u00a0<\/p>\n<p>So in case you esteem that this functionality is paramount to you, you might as well use\u00a0<a href=\"https:\/\/pointerpro.com\/blog\/marketing-assessment-as-lead-magnet\/\" target=\"_blank\" rel=\"noopener\">assessment software for your lead capture purposes<\/a><b>.\u00a0<\/b><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-022ea67 elementor-widget elementor-widget-heading\" data-id=\"022ea67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 24px;\">2. Design capabilities<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-0e78bc5 elementor-widget elementor-widget-text-editor\" data-id=\"0e78bc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>When you\u2019re engaging potential customers through a lead gen questionnaire, you\u2019re in clear marketing terrority. You\u2019re positioning and interacting through\u00a0<i>your brand<\/i>. To design that interaction, these two are a minimum to expect from your lead capture tool:\u00a0<\/p>\n<ul>\n<li aria-level=\"1\">It should allow you to\u00a0<b>white label 100%<\/b>. That means the entire look-and-feel should be customizable to your brand.\u00a0<\/li>\n<li aria-level=\"1\">It should enable you to embed the lead capture assessment on your own website.<\/li>\n<\/ul>\n<p>Also, consider whether you\u2019ll want to capture leads during events by using tablets or via QR codes that people can scan with their smartphone. If so, be sure to check your tool allows you to build\u00a0<b>mobile responsive questionnaires<\/b>.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-3f91c54 elementor-widget elementor-widget-heading\" data-id=\"3f91c54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 24px;\">3. Integration, reporting &amp; analytcs capabilities<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-4bb5d5f elementor-widget elementor-widget-text-editor\" data-id=\"4bb5d5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>It\u2019s crucial to choose an assessment tool that is able to\u00a0<b>connect with your CRM<\/b>. For this, it\u2019s good to know about tools like\u00a0<a href=\"https:\/\/help.pointerpro.com\/en\/support\/solutions\/articles\/35000050258-zapier-integration\" target=\"_blank\" rel=\"noopener\">Zapier<\/a>\u00a0and\u00a0<a href=\"https:\/\/help.pointerpro.com\/en\/support\/solutions\/articles\/35000140211-integromat-integration\" target=\"_blank\" rel=\"noopener\">Make<\/a>\u00a0that can help you to do so.\u00a0<\/p>\n<p>With your lead capture assessment, you can\u00a0<b>collect highly useful information<\/b>\u00a0to convert leads into customers, and with the CRM connectivity your\u00a0<b>salespeople directly have<\/b>\u00a0<b>access\u00a0<\/b>to that information\u00a0in their\u00a0<a href=\"https:\/\/spp.co\/blog\/what-is-crm\/\" target=\"_blank\" rel=\"noopener\">CRM account<\/a>.\u00a0\u00a0<\/p>\n<p>Performant marketing is also about continuously measuring and adjusting your approach, where possible. Your assessment tool for lead generation should be able to provide data about\u00a0<b>user engagement and completion rates.<\/b><\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-85774e7 elementor-widget elementor-widget-image\" data-id=\"85774e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n<div class=\"elementor-widget-container\">\u00a0<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-a70a048 elementor-widget elementor-widget-text-editor\" data-id=\"a70a048\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12650\" src=\"https:\/\/proweb.p.blends.be\/wp-content\/uploads\/results-dashboard-768x513-1-1.png\" alt=\"\" width=\"768\" height=\"513\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Ultimately, if the completion rates are at the level you expect, you really want to have a closer look at\u00a0<b>conversion rates (who ends up buying your services or products).\u00a0<\/b>That\u2019s\u00a0why the connectivity with CRM is so important.<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-eea8a0d elementor-widget elementor-widget-heading\" data-id=\"eea8a0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #421f3c; font-size: 20px;\">Popular examples of lead capture tools<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-4d53aa2 elementor-widget elementor-widget-text-editor\" data-id=\"4d53aa2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<ul>\n<li aria-level=\"1\"><b>Outgrow:<\/b>\u00a0This lead capture tool is especially well-known to be used as a price calculator that companies embed on their website\u2019s pricing page. A solid lead gen tool, but iIf branding is important for you, you will have to subscribe a plan of several hundreds of euros per month.\u00a0\u00a0<\/li>\n<li aria-level=\"1\"><b>ScoreApp<\/b>: This tool can be especially useful for small businesses that have not yet invested in building a website. When you build a questionnaire with ScoreApp you actually build a landing page on which you can publish information, you\u2019d normally also publish on your own website. If you want to integrate your branding, you need to subscribe to a paid plan.<\/li>\n<li aria-level=\"1\"><b>ION by Rock content:\u00a0<\/b>Rather than a questionnaire-centric tool,\u00a0ION is a tool that allows you to create a landing page where you integrate a diversity of interactive content (polls, questions, videos, calculators, and buttons) to drive conversions.<\/li>\n<li aria-level=\"1\"><b>Pointerpro:\u00a0<\/b>As mentioned, the capabilities of Pointerpro cover everything you\u2019d expect from an ideal lead capture tool. On top of that, it offers the unique advantage of auto-generating PDF reports: a incentive for respondents that tends to boost the response rates and get a foot in the door with potential customers.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZCUep2 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZCUep2 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZCUep2-container  #f5f5f5 custom-padding \" id=\"section-ZCUep2\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-6 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-1TYIuu .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-1TYIuu {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-1TYIuu {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-1TYIuu  px-0\" id=\"heading-1TYIuu\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-1TYIuu\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"is-an-assessment-tool-worth-the-investment\"><\/a>\n            <h2>Is an assessment tool worth the investment?<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-1Lkc7q p,\n    .lazyblock-content-1Lkc7q p a,\n    .lazyblock-content-1Lkc7q h1,\n    .lazyblock-content-1Lkc7q h2,\n    .lazyblock-content-1Lkc7q h3,\n    .lazyblock-content-1Lkc7q h4,\n    .lazyblock-content-1Lkc7q h5 {\n        color: ;\n    }\n\n    #content-1Lkc7q {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-1Lkc7q {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-1Lkc7q {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-1Lkc7q-container  px-0 \"\n     id=\"content-1Lkc7q\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-1Lkc7q\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <section class=\"elementor-section elementor-top-section elementor-element elementor-element-199c3d92 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"199c3d92\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1915ba1d\" data-id=\"1915ba1d\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-537b4bad elementor-widget elementor-widget-text-editor\" data-id=\"537b4bad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Given Pointerpro is a leading assessment tool that covers all of the functionalities discussed in this article, it\u2019s tempting for us to just say \u201cyes it is!\u201d, but it really depends on your situation \u2013 and how much you get out of the tool that you pick.\u00a0<br \/><br \/>If all you ever need to do is collect the names of participants for company events, we\u2019d rather have you use a basic assessment tool (online form builder). However, before you subscribe to any assessment tool, it\u2019s useful to sit down and\u00a0<b>list all of the ways you may be able to use an assessment tool<\/b>\u00a0in your organization in the future (don\u2019t forget to check with team members and other departments).\u00a0<br \/><br \/>If you\u2019re a marketing manager, interested in creating lead generation assessments, and your HR department is looking for an engaging survey tool, it makes more sense to agree on complete assessment software that will fully serve both purposes, rather than to invest in a lead capture tool on one end and survey software on the other.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-IMjYU {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-IMjYU {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-IMjYU-container  #ffffff custom-padding \" id=\"section-IMjYU\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-6 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-ZpS0pW .heading h2 {\n        color: #421f3c;\n        font-size: 2.5rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZpS0pW {\n        margin-top: 1rem;\n        margin-bottom: 1rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZpS0pW {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZpS0pW  px-0\" id=\"heading-ZpS0pW\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZpS0pW\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"to-close-avoid-these-two-assessment-tool-pitfalls\"><\/a>\n            <h2>To close: Avoid these two assessment tool pitfalls<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<style>\n    .lazyblock-content-28sApm p,\n    .lazyblock-content-28sApm p a,\n    .lazyblock-content-28sApm h1,\n    .lazyblock-content-28sApm h2,\n    .lazyblock-content-28sApm h3,\n    .lazyblock-content-28sApm h4,\n    .lazyblock-content-28sApm h5 {\n        color: ;\n    }\n\n    #content-28sApm {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-28sApm {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-28sApm {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-28sApm-container  px-0 \"\n     id=\"content-28sApm\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-28sApm\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <div class=\"elementor-element elementor-element-f556b87 elementor-widget elementor-widget-text-editor\" data-id=\"f556b87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Maybe you\u2019re convinced about the benefits of distributing assessments for your business, but one of the following is holding you back:<\/p>\n<ul>\n<li aria-level=\"1\">You\u00a0<b>haven\u2019t foreseen any budget<\/b>\u00a0for a quality assessment tool\u00a0\u00a0<\/li>\n<li aria-level=\"1\">You\u00a0<b>lack the time to build<\/b>\u00a0assessments yourself.\u00a0<\/li>\n<\/ul>\n<p>In that case, we just want to help you steer away from two inconvenient situations. Pointerpro\u2019s co-founder Mark discusses them in some depth in the following video:<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-edce842 elementor-widget elementor-widget-video\" data-id=\"edce842\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/9GWVWae3Dok?feature=shared&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-wrapper elementor-open-inline\"><iframe id=\"widget14\" class=\"elementor-video\" title=\"Smart Asses(s) #6 - From digital duct tape to automating human intelligence | Pointerpro\" src=\"https:\/\/www.youtube.com\/embed\/9GWVWae3Dok?controls=1&amp;rel=0&amp;playsinline=0&amp;modestbranding=0&amp;autoplay=0&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fpointerpro.com&amp;widgetid=13\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-14=\"true\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<div>\u00a0<\/div>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-86e54e2 elementor-widget elementor-widget-text-editor\" data-id=\"86e54e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<ul>\n<li aria-level=\"1\"><b>Pitfall 1 \u2013 Digital duct-tape solutions:\u00a0<\/b>This is where you try to save money by using various non-specialized tools that are free \u2013 or already part of your software stack \u2013 to collect, visualize, analyze and report on information.<br \/><br \/>The key danger? You\u2019re likely to waste more valuable time (and therefore money) because the process is slow, error-prone and hardly scaleable.<br \/>\u00a0<\/li>\n<li aria-level=\"1\"><b>Pitfall 2 \u2013 Custom-made solution:<\/b>\u00a0This is where you ask an external IT consultant to develop a solution that\u2019s tailored to your needs.<br \/><br \/>The key danger? The highly expensive one-time investment tends to turn into recurring costs whenever an update is needed. Meanwhile you have no real control over your solution. The right compromise here, if available, is choosing an assessment software company that can develop the solution for you in their tool and provide you with training to keep it up-to-date yourself.\u00a0<\/li>\n<\/ul>\n<p>Still think you need some help in choosing the right assessment tool for your specific purposes? Don\u2019t hesitate to\u00a0<a href=\"https:\/\/pointerpro.com\/contact\/\" target=\"_blank\" rel=\"noopener\">get in touch with our team<\/a>.<\/p>\n<\/div>\n<\/div>        <\/div>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-nhPW5 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-nhPW5 {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #553550;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-nhPW5-container mailform-single-page-container #553550 custom-padding \" id=\"section-nhPW5\"\n    style=\"opacity: 100%; background-color: #553550;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-6 px-0 custom-padding row\">\n                    \n<div class=\"row mx-0 lazyblock-form\">\n    <div class=\"form-pretext px-0\">\n        <h2><span style=\"font-size: 36px; color: #ffffff;\">Want to know more?<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">Subscribe to our newsletter and get hand-picked articles directly to your inbox<\/span><\/p>    <\/div>\n    <form id=\"form-Z1CBtTG\" class=\"mailchimp-form\">\n        <div class=\"row\">\n            <div class=\"col-md-7 px-0\">\n                <input type=\"email\" name=\"subscribe-email\" id=\"subscribe-email-Z1CBtTG\"\n                       class=\"form-control\" placeholder=\"E-mail\" required>\n            <\/div>\n            <div class=\"col-md-5\">\n                <button type=\"submit\" class=\"btn btn-primary\">Subscribe<\/button>\n            <\/div>\n        <\/div>\n    <\/form>\n    <div id=\"form-Z1CBtTG-spinner\" class=\"d-none\">\n        Please wait..\n    <\/div>\n    <div id=\"form-Z1CBtTG-thankyou\" class=\"d-none px-0\">\n        Your submission was successful!    <\/div>\n<\/div>\n\n<script>\n    jQuery(document).ready(function ($) {\n        $('.mailchimp-form').on('submit', function (e) {\n            e.preventDefault();\n            var blockId = $(this).attr('id').split('-')[1];\n            var emailInput = $('#subscribe-email-' + blockId);\n            var email = emailInput.val();\n            var spinner = $('#form-' + blockId + '-spinner');\n            var thankyou = $('#form-' + blockId + '-thankyou');\n\n            spinner.removeClass('d-none'); \/\/ Show the spinner message\n\n            $.ajax({\n                type: \"POST\",\n                url: 'https:\/\/pointerpro.com\/wp-admin\/admin-ajax.php',\n                data: {\n                    action: 'subscribe_to_mailchimp',\n                    email: email,\n                    nonce: 'e7a78befd2'\n                },\n                success: function (response) {\n                    emailInput.val('');\n                    spinner.addClass('d-none');\n                    thankyou.removeClass('d-none').html(\"Your submission was successful!\");\n                },\n                error: function () {\n                    emailInput.val('');\n                    spinner.addClass('d-none');\n                    thankyou.removeClass('d-none').html('There was an error, please try again.');\n                }\n            });\n        });\n    });\n<\/script>\n\n<style>\n    #form-Z1CBtTG-thankyou,\n    #form-Z1CBtTG-spinner {\n        color: #421f3c;\n        margin: 1rem 0 1rem;\n    }\n<\/style>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-2hQu4N {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-2hQu4N {\n        ;\n        ;\n        }\n    }\n\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421F3C;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-2hQu4N-container  #421F3C custom-padding \" id=\"section-2hQu4N\"\n    style=\"opacity: 100%; background-color: #421F3C;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"><\/div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-6 px-0 custom-padding row\">\n                    \n\n<style>\n    #content-image-2mhkuv {\n        padding-top: 3rem;\n        padding-bottom: 3rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-2mhkuv {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-2mhkuv .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-2mhkuv .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-2mhkuv {\n            \/\/padding-left: -2.8rem;\n        }\n    }\n\n    \n \/*   .lazyblock-content-image-container {\n        position: relative;\n    }*\/\n\n<\/style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-2mhkuv-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-2mhkuv\">\n        <div class=\"content-wrapper col-lg-6 col-12 pe-4 mb-lg-0 mb-4 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    #heading-ZT50Bs .heading h2 {\n        color: #ffffff;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZT50Bs {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZT50Bs {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZT50Bs  px-0\" id=\"heading-ZT50Bs\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZT50Bs\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"create-your-own-assessment-for-free\"><\/a>\n            <h2>Create your own assessment <br>for free!<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"image-wrapper col-lg-6 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                                    <img decoding=\"async\" class=\"on-the-fly-2mhkuv\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/PP-BANNER-GetStartedToday.png\"\n                         alt=\"\" title=\"\"\/>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n        var containers = document.querySelectorAll('.lazyblock-content-image-container');\n\n        function checkViewport() {\n            var screenWidth = window.innerWidth;\n            if (screenWidth > 320 && screenWidth <= 768) {\n                containers.forEach(function(container) {\n                    container.classList.remove('px-0', 'mx-0');\n                });\n            } else {\n                containers.forEach(function(container) {\n                    container.classList.add('px-0', 'mx-0');\n                });\n            }\n        }\n\n        checkViewport();\n\n        window.addEventListener('resize', checkViewport);\n    });\n\n<\/script>\n\n<div class=\"row lazyblock-cta w-100\">\n    <div class=\"col-lg-12 text-start\">\n        <a class=\"btn btn-primary  \" href=\"https:\/\/app.pointerpro.com\/register?trial=true&amp;plan=professional\" target=\"_self\">Get started today<\/a>\n    <\/div>\n<\/div>\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-snaNG {\n        padding-top: 3rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-snaNG {\n        ;\n        ;\n        }\n    }\n\n        .custom-padding {\n        padding-right: 0 !important;\n        padding-left: 0 !important;\n    }\n    @media (max-width: 1024px) {\n        .custom-padding {\n            padding-right: var(--bs-gutter-x, .75rem) !important;\n            padding-left: var(--bs-gutter-x, .75rem) !important;\n        }\n    }\n    <\/style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-snaNG-container recommended-reading-single-post-container  custom-padding \" id=\"section-snaNG\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-j8ssN .heading h2 {\n        color: #ff7418;\n        font-size: 1.5rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-j8ssN {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-j8ssN {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n<\/style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-j8ssN  px-0\" id=\"heading-j8ssN\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-j8ssN\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"recommended-reading\"><\/a>\n            <h2>Recommended Reading<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container-md lazyblock-teasers \">\n\n    \n    \n            <div class=\"row-wrapper child row row-cols-1 row-cols-lg-2 row-cols-xl-3 grid-gutter\" id=\"content_HOsUn\">\n                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/DEI-assessment-discussion-scaled.jpg\" class=\"recommended-item-img\" alt=\"DEI assessment: How experts set DEI standards, measure DEI and automate reports\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/dei-assessment\/\">DEI assessment: How experts set DEI standards, measure DEI and automate reports<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Find out how better HR decision-making starts with centralizing and securing high-quality assessment...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/dei-assessment\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/SURVEYxANYPLACE-92.jpg\" class=\"recommended-item-img\" alt=\"Survey question types: an essential guide\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/survey-questions-types\/\">Survey question types: an essential guide<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>How do you write different types of survey questions that people want to...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/survey-questions-types\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/uploads\/SURVEYxANYPLACE-36-1.jpg\" class=\"recommended-item-img\" alt=\"How competency assessments strengthen leadership development programs\">\n                <\/div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https:\/\/pointerpro.com\/blog\/leadership-development-competency-assessments\/\">How competency assessments strengthen leadership development programs<\/a><\/h4>\n                <\/div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Find out how better HR decision-making starts with centralizing and securing high-quality assessment...<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https:\/\/pointerpro.com\/blog\/leadership-development-competency-assessments\/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https:\/\/pointerpro.com\/wp-content\/themes\/project-child\/assets\/img\/icons\/arrow-right.png\" alt=\"read more arrow\">\n                <\/a>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                    <\/div>\n                                    <\/div>\n\n            <\/div>\n\n<script>\n    jQuery(document).ready(function($) {\n        jQuery('select').select2({\n            minimumResultsForSearch: -1,\n            width: 'resolve'\n        });\n\n        $('select').on('change', function() {\n            $('#blogform').submit();\n        });\n\n        $('.sorting input[type=\"radio\"]').change(function() {\n            $('.submit input[type=\"submit\"]').click();\n        });\n\n        \/\/ Add specific class if .career-type is found within .col div\n        document.querySelectorAll('.grid-gutter > .col').forEach(function(col) {\n            if (col.querySelector('.career-type')) {\n                col.parentNode.classList.add('career-gutter');\n            }\n        });\n\n        const $searchForm = $('#blogform');\n        \/\/ Prevent form submission on Enter key press in the search input\n        $searchForm.on('keypress', '#search-blog', function(event) {\n            if (event.which === 13) {\n                event.preventDefault();\n            }\n        });\n\n        const $searchSubmit = $('.search-submit');\n        $searchSubmit.on('click', function(event) {\n            event.preventDefault();\n        });\n\n    });\n<\/script>\n\n\n\n                <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n","protected":false},"excerpt":{"rendered":"<p>Looking for the right assessment tool and getting lost in Google Search? This blog post is the ultimate guide to selecting the right assessment tool and clears up any confusion on types of tools.<\/p>\n","protected":false},"author":4,"featured_media":15127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[194,198,200,202],"topic":[409,416],"class_list":["post-12648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","tag-maturity-assessment","tag-data-collection","tag-reporting-practices","tag-questionnaire-practices","topic-consultancy-coaching","topic-questionnaire-report-tips"],"acf":[],"_links":{"self":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/12648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/comments?post=12648"}],"version-history":[{"count":26,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/12648\/revisions"}],"predecessor-version":[{"id":22366,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/posts\/12648\/revisions\/22366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media\/15127"}],"wp:attachment":[{"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/media?parent=12648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/categories?post=12648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/tags?post=12648"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/pointerpro.com\/wp-json\/wp\/v2\/topic?post=12648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}