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Hosted vs Self-hosted Web Analytics: Which One Should You Choose and Why

Arun — Tue, 13 Aug 2024 11:27:46 +0000

So, today’s topic, folks, is about hosted vs self-hosted web analytics. But before we begin, let’s take a moment to praise you guys. That’s because your landing here is a sign that you’re up to cool and great things because: Now, back to the topic. Today’s topic is about hosted vs self-hosted web analytics. Before […]

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Is Google Analytics Accurate? 5 Caveats You Are Dealing With

Arun — Tue, 06 Aug 2024 11:11:30 +0000

Hello there, fellow marketers and business owners. So bold and curious of you to Google the term “How accurate is Google Analytics”, isn’t it? But rest assured, you’re well within your right as a fellow netizen to Google anything — even if it’s something that questions Google itself. Your search query tells us that you’re […]

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What is HIPAA Compliance & Why It is Important in Web Analytics

Arun — Tue, 30 Jul 2024 11:56:57 +0000

Today, we’re swimming in numbers when it comes to managing our business and related analytics. From tracking clicks to measuring user interactions on our apps and websites, data is the name of the game. That’s why entities across the globe have managed to put regulations and compliances in place to ensure that user data is […]

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3 Best Plausible Alternatives for Your Website’s Visitors’ Analytics

Arun — Tue, 30 Jul 2024 11:53:17 +0000

Hey, there. You landing on this page could mean few or all of these things. First, you are a business owner who sells a maximum of his stuff online. Second, you have a good sense of what to sell and whom to sell, but it’s not very objective. Third, and that’s why, you prefer using […]

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How To Migrate to GA4: The Ultimate Checklist

Arun — Thu, 18 Jul 2024 07:14:15 +0000

If you’re a business owner or a marketer looking to stay ahead of the game, you’ve probably heard about Google Analytics 4 (GA4). It’s the latest version of Google’s analytics platform, packed with new features to help you better understand how people interact with your website. But what’s so special about GA4 compared to the […]

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Cookie Consent Management: Ensuring Compliance and Building Trust with Your Users

Arun — Wed, 29 May 2024 10:26:56 +0000

Imagine you’re browsing your favourite website, looking for the latest news, or shopping for a new gadget. Suddenly, a pop-up appears, asking if it’s okay to use cookies to improve your experience. You might be tempted to click “Accept” without thinking twice. Ever paused to wonder what happens next? No? Is it because you can’t […]

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Browser Fingerprinting & GDPR Compliance: What Businesses Need to Know Before Deploying this Analytics Practice

Arun — Mon, 27 May 2024 07:19:32 +0000

Web analytics has been helping businesses with methods to track and understand user behaviour for around a decade now. Web cookies, geolocation, heat maps, etc., are some techs and markers used for the cause. All have their pros and cons for both web publishers and users. For users, because they get a custom web experience […]

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Web Analytics Without Worry: How Data Masking Safeguards Your Data

Arun — Fri, 24 May 2024 11:14:31 +0000

With the advent of modern web analytics tools, companies engaging in marketing, analytics, user experience customisation, etc., were able to collect and scrutinise vast amounts of user data to drive their marketing strategies, enhance user experience, and optimise operational efficiencies. However, this capability came with a significant challenge: how to balance the necessity for comprehensive […]

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Cookieless Analytics: How it Changes Web Analytics and the Future of Tracking

Arun — Tue, 21 May 2024 12:39:30 +0000

Remember the days when companies could keep a close eye on what you browsed online? They used something called third-party cookies—tiny data files that hitched a ride on your computer whenever you clicked around a website. These cookies were pretty nosy, collecting tidbits about the pages you visited, items you ogled over in online stores, […]

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IP Anonymization in Web Analytics and How to Achieve it Using MicroAnalytics

Arun — Fri, 17 May 2024 05:43:43 +0000

Privacy is all the hype now. Especially when it comes to the online world. And why shouldn’t it be? With the kind of information we submit online to the publishers and the ways in which it is, and can, be used by them, one can never be careful enough. Market studies suggest about 2-3rd of […]

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