Ine Wouters – Pointerpro

Assessment report design: 6 key tips to do it right for your consultancy or in your company

Ine Wouters — Mon, 10 Mar 2025 15:02:00 +0000

Note: Just getting started creating your first assessment report ever? Try our quick-start guide for building assessment reports when you’re new to graphic design. If you’re a little more confident with design already, then read on and imagine this: You have created a questionnaire and you’re eager to send it out into the world. You want to give your respondents clear feedback and recommendations…

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How to create an assessment: A step-by-step plan for professional service providers to create questionnaires and reports

Ine Wouters — Tue, 04 Mar 2025 18:11:00 +0000

For people who seek advice, coaching or consultancy, online assessments are becoming what online banking apps already are for people who manage their money: A digital service they expect specialists to offer. Whether you’re a brilliant business consultant, a charismatic leadership coach or an HR employee development specialist. The digital runaway train isn’t going to come back. So hop on and…

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4 great examples of assessment reports for consultants and HR professionals to impress their audience (with a step-by-step guide)

Ine Wouters — Fri, 21 Feb 2025 18:29:00 +0000

In some ways, an assessment process is a lot like mining. The deeper you dig, the higher the chances of finding things of value. But also, the more effort you’ll need to put into cutting and polishing them into useful and visually attractive assessment reports. Even before the 2020 pandemic, more than 80% of companies reported having used some form of skills assessment. With remote work as a new…

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12 expert copywriters share their tips for writing copy that converts

Ine Wouters — Sun, 16 Feb 2025 11:17:00 +0000

To put it bluntly, marketing would not exist without copywriting. Any marketing campaign that is worth its weight features masterful copy. That’s why we’ve reached out to expert wordsmiths and compiled their insights and advice when it comes to writing the best piece in the business. The basics of copywriting in marketing 12 Copywriters share their tips on how to write copy that converts: 1.

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Corporate wellness and how to assess it

Ine Wouters — Thu, 23 Jan 2025 09:13:00 +0000

What’s a company’s most-prized asset? Is it abundant financial resources, a high-rise office in an upmarket area, or having the latest high-tech equipment? Nope. It’s the human resource, the people. That’s why smart companies prioritize corporate wellness. If you are interested in the well-being of your employees, it means you see the value of corporate wellness for your business. For example…

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“The greatest compliment? Users thinking the feedback is human work”

Ine Wouters — Fri, 10 Jan 2025 11:35:00 +0000

With the Pointerpro tool, companies can easily create assessments, but above all: automatically link personalized advice to the respondent in question. And although this tool is currently being used by consultants, coaches, HR professionals and marketers in over 50 countries, it actually started very small and even on a family-basis: the founder and CEO created it for… his daughter’s birthday…

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How consultants are using quizzes in their marketing strategy

Ine Wouters — Tue, 07 Jan 2025 14:01:00 +0000

The consulting market is worth over $64 billion in the US alone. And the industry is fast-growing, making it a very competitive space to be in. That’s why, as a consultant, you must have a solid marketing strategy in place to ensure you get a good slice of the pie. If you’ve been struggling in the marketing department, perhaps you need to learn how to use quizzes to generate leads.

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How to Drive Online Customer Success

Ine Wouters — Sat, 15 May 2021 11:25:00 +0000

Note: this article was originally published as a guest post on Ragsdale’s Eye on Service When was the last time you used your generic spreadsheet program to its maximum capabilities? Do you even know all it can do for you? Many of your clients have the same issues with the software you’re providing. You need to get to know your customer better before you can help them know your product better.

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How to become a marketing consultant: 26 key questions to ask customers

Ine Wouters — Mon, 28 Sep 2020 07:24:00 +0000

The idea of interviewing with potential clients can be intimidating, especially if you’ve only started your marketing consultancy business. But although getting jobs is of crucial importance, it’s even more critical that you and your new client are a good fit. After all, a business is like a sports team where all the players need to follow the same game plan. With this in mind…

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How to create a survey results report in 5 simple steps

Ine Wouters — Wed, 20 May 2020 10:30:00 +0000

Survey feedback can be hugely useful to businesses. After all, we need to know what it is we’re doing right and what we’re doing wrong so that we can do more of the former and less of the latter. Of course, there are various ways we can seek input from consumers. You could, for instance, try using a social media management tool to help you keep tabs on brand sentiment. Alternatively…

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