Nigel is responsible for all things marketing & communication-related. He has a soft spot for original marketing campaigns as well as great food. On weekends, he likes to ride his bike for hours on end for no specific reason.
A lot of ink has been spilled on cost per lead and lead generation, but most lack the insights and quantitative data you need. Here are the ones that matter
Why make things more complicated than they are? Improve Your Survey by asking questions in the one language we all speak: the human language.
Marketing used to take forever. Weeks for focus groups, months crafting a campaign, photo shoots and contact sheets, building ads without a computer. Not any more. Today, a long time is the expanse of time between latte and lunch. Today, shifts to marketing messaging can be measured in hours. Luckily, you’re equipped to handle that. Luckier still, so are your customers.
Knowing how satisfied employees are is much easier when you keep in touch. Communication is key. When employees know their input is valued, their satisfaction will be greater. The more satisfied employees are, the more productive, more loyal and more profitable they’ll be.