Nigel Lindemann

Nigel is responsible for all things marketing & communication-related. He has a soft spot for original marketing campaigns as well as great food. On weekends, he likes to ride his bike for hours on end for no specific reason.

The marketer’s guide to Digital Asset Management (DAM)

Digital Asset Management (DAM) helps marketers control the increasing tsunamis of content as they stream in from different media channels. This article discusses the pitfalls of managing content with ad-hoc marketing tools, and reviews the core features of DAM solutions, including their use cases in marketing.

How artificial intelligence and machine learning will improve assessment processes

For years, personality assessments have been scored and interpreted by expert-developed algorithms. Finding talent will depend on your HR expert’s ability to automate their workflow. AI helps HR process applications and evaluations more efficiently and accurately, saving time and improving the outcome of assessments.

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