Nigel Lindemann – Pointerpro

The complete guide to launching a digital maturity scan that grows your business

Nigel Lindemann — Fri, 25 Apr 2025 14:39:55 +0000

A digital maturity scan is an interactive assessment that evaluates how advanced an organization is across key digital pillars. It provides a structured way to identify gaps and prioritize improvements. A mid-sized consultancy had just rebranded around digital transformation. Their services were sharp. Their messaging was clear. But when it came to…

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How competency assessments strengthen leadership development programs

Nigel Lindemann — Thu, 03 Apr 2025 09:32:25 +0000

Imagine, you’ve been tasked with rolling out a leadership development program across your organization. The first phase covers 160 people in leadership roles, but eventually, you’ll need to scale it to 1,800 employees. You’ve created a solid competency framework, built the first assessment, and even designed a dashboard to show the results. But everything, from the data collection to the reporting…

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What’s the average survey response rate?: Tips for consultants, marketers, HR and anyone looking to boost data collection

Nigel Lindemann — Tue, 01 Apr 2025 13:14:04 +0000

The short answer to the question in the title? 33%. The long answer is more nuanced. Since there is no agreed-upon minimum acceptable response rate, it will largely depend on how you go about creating, distributing, and collecting your survey. Nevertheless, over the years a lot of studies have been done on what the average response rate of a survey should be and which parameters have an influence…

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Coaching assessment: How to scale your coaching and consulting business with automated assessment tools

Nigel Lindemann — Wed, 26 Mar 2025 10:56:32 +0000

In this article, you’ll discover how leading coaches are breaking through these limitations and creating scalable, personalized experiences that extend their reach while maintaining their unique approach. You’ll find…

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36 Ways to increase your survey response rate

Nigel Lindemann — Thu, 03 Oct 2024 10:35:16 +0000

You know the drill. Surveys – the necessary evil for gathering insights. Yet, the struggle is real. Convincing people to take the plunge, give their opinions, and complete your survey is like coaxing a cat into water. Challenging, but not impossible. We first wrote this article back in 2016, but it’s time for an upgrade. It’s no secret that survey participation isn’t everyone’s cup of tea.

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What’s the average survey response rate?: Tips for consultants, marketers, HR and anyone looking to boost data collection

Nigel Lindemann — Fri, 09 Aug 2024 10:17:00 +0000

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“Define lead”: A non-marketer intro to MQL vs SQL, lead magnets and lead capture

Nigel Lindemann — Fri, 16 Feb 2024 14:00:00 +0000

If you’ve found your way to this article, chances are you’re in charge of the daunting task of finding more customers for your business. Finding and attracting new leads is easier said than done. Tell me about it. One thing I’ve learned as a performance marketer at Pointerpro over the years is this: It never hurts to revisit the basics of lead generation. In fact, it helps to see things more…

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12 advantages and disadvantages of questionnaires

Nigel Lindemann — Wed, 07 Jun 2023 10:12:00 +0000

Have you ever wondered if conducting a questionnaire is a viable option for your research? There are tons of options you can use for your research. In this article, we will focus on the one we know best: questionnaires. As with every research method, there are pros and cons. We’ve gathered the biggest treasures and pitfalls so you can make the best possible decision. Get ready to discover the 12…

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How to make a personality quiz to boost engagement and lead gen: A short guide for content marketers

Nigel Lindemann — Fri, 12 May 2023 19:34:00 +0000

Maybe you’ve heard this joke before: “How do you know if someone’s vegan?” The answer: “Oh don’t worry, they’ll tell you.” The point of this joke is that veganism is such an integral part of their perceived identity, that vegans can’t help mentioning it. But, really, anyone could be in that joke: Your fashion-conscious friend who only wears designer clothing or your tech-savvy cousin who always…

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The marketer’s guide to Digital Asset Management (DAM)

Nigel Lindemann — Thu, 05 Sep 2019 09:04:00 +0000

Marketers are entrusted with the visibility of businesses, communities, and personalities. In today’s digital-first world, content is the king of visibility, and media is the cherry on top. The attention span of people is getting shorter as they’re flooded with more and more content. And the only way to win this battle is by adding more (valuable) content. Digital Asset Management (DAM) helps…

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